MW26 was off the charts.
Dallas gave us a lot to talk about.
A new category. New products. New tools. New markets. New ways to build. And a much clearer picture of where MAKE is going.
Whether you were in the room or missed Summit this year, here’s your refresher.
MAKE WELLNESS. THE NATURAL PEPTIDE COMPANY.
One of the biggest messages of Summit was also one of the simplest:
MAKE Wellness. The Natural Peptide Company.
We put a name to what has been at the center of MAKE from the start: nature, peptide science and products designed with precision.
We also introduced the REAL campaign, built around real people, real stories and real experiences. The direction is clear: real over manufactured, people over product, storytelling over selling and proof over polish.
PRECISION SKINCARE HAS ARRIVED.
MAKE officially stepped into a whole new category with Precision Skincare by MAKE Wellness.
Summit introduced the complete system:
renewed
Bioactive Precision Peptides for internal skin support.
revived
Regenerative Peptide Serum.
replenished
Polypeptide Stem Cell Emulsion.
We also went deeper into DermaSignal Matrix™ and the SPA Method™: Signal. Preserve. Amplify., the formulation philosophy behind Precision Skincare.
The official Precision Skincare launch is September 28 at 10am MT.
AND YES, YOU MET ENERGIZED+.
Summit also gave attendees the first look at ENERGIZED+, the next evolution of energy at MAKE.
ENERGIZED+ was introduced with a focus on cellular energy, mental alertness, motivation and sustained energy, powered by E+MC² Technology.
It’s coming in Power Punch and Peach, with the official launch announced for October 28.
A NEW WAY TO HELP PEOPLE FIND THEIR MAKE.
We introduced the new MAKE Wellness Assessment, designed to make product discovery simpler and more personal.
A few quick questions lead to a personalized Wellness Profile, helping someone understand which MAKE solutions may best fit what they’re looking for.
And for affiliates, it gives you a natural place to start the conversation without feeling like you have to explain every product yourself.
The Assessment is also scheduled to go live September 28.
MORE TOOLS TO SHARE. FOLLOW UP. BUILD.
Summit was packed with practical tools for the field.
We introduced the S.T.E.P.S. Storytelling Method, built around Struggle, Turning Point, Education, Progress and Significance, to help affiliates tell better, more human stories.
We also previewed new opportunity and product videos, a Field Onboarding Program, 90 in 90, 6-4-2, the MAKE Daily Method and simpler, repeatable training designed to help people know what to do next.
CLEARPATH™ IS GETTING A LOT MORE POWERFUL.
ClearPath is evolving to give affiliates a clearer view of their business and their next move.
New and upcoming capabilities include seeing earnings against goals, viewing Circle and Team details, identifying gaps to the next title, seeing who on your team may be close to a milestone and understanding the potential impact of different actions.
The ClearPath Simulator is also expanding with team-member simulations and a public simulator for demos.
And there’s more coming: MAKE Memories tracking, Trophy Case and Badges, Shout Outs, Milestone Watch, incentives and promotion tracking, personal records, monthly recaps and eventually AI-powered discovery to surface new opportunities.
THE PATH TO PLATINUM GOT AN EXTRA BOOST.
Summit introduced new Path to Platinum Level Up Bonuses for first-time ClearPath title achievements during the promotional period running through March 31, 2027.
The message was simple: there are new incentives in place to support affiliates as they move through the Path to Platinum.
We also heard more about 9 in 90, a simple framework centered around an affiliate and their first nine customers in 90 days.
MAKE 75 STARTS SEPTEMBER 23.
Summit introduced MAKE 75, a 75-day personal and business growth challenge running September 23 through December 5.
The challenge is hosted in the private MAKE 75 Facebook Group, with daily check-ins, weekly training, leaderboards and rewards. To participate, you must be registered for MAKE Collective 2027.
MAKE 75 wraps with the MAKE Day of Giving on December 5, with a Grand Prize experience at Black Desert Resort in St. George, Utah also up for grabs.
MAKE MEMORIES 2027: CABO SAN LUCAS.
We also got our first look at the next MAKE Memories destination:
Cabo San Lucas
November 17–21, 2027
The qualification period runs September 1, 2026 through May 31, 2027, and new ClearPath tools are being built to make it easier to see your qualification progress along the way.
MAKE IS HEADING NORTH.
Canada was another major part of the Summit conversation.
MAKE is moving forward with Canadian product approvals, with products rolling through the NHP approval process, and the Canada Launch Event was announced for November 6–7 in Calgary, Alberta.
LIVE SHOPPING IS COMING.
MAKE is also stepping further into social commerce.
Live Shopping launches October 1, giving affiliates another way to introduce products and connect with customers through live social content.
PRODUCT VALIDATION CONTINUES.
Certification is underway for FIT, LEAN and RESTORED, with expected completion by the end of the year.
That’s a lot to pack into one Summit.
If you were in Dallas, consider this your refresher.
If you weren’t, now you know why everyone has so much to talk about.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.